MISSION STATEMENT

A company’s product and or service doesn’t need to “tear down” another company to prove how good their product and or service is. People [ARE] the determining factor of how well a product and or service is doing.

A “good” product and or service will ALWAYS SELL ITSELF. Case in point: IPhone, Android, Coca-Cola, Pepsi, McDonald’s, Burger King, Ghirardelli, Nestle’s, American Airlines, Southwest Airlines, Delta Airlines, Porsche, Cadillac etc. All of these are great companies that have loyal patrons. Nature’s Yum was made with this in mind; “satisfy the consumer with great tasting BBQ Sauce and create friends for life.”

Note: The aforementioned list isn’t a “snub” against companies not mentioned above. It would take a journal to list the hundreds of excellent companies that provide goods and or services.

Our Story

My name is Joseph, I was born in a typical Portuguese & Italian family in New England. My mom and dad divorced and my mom ended up raising 5 boys. My mom had a limited income working for an insurance agency. When it came time for meal preparation, she’d put together whatever she could to take care of her boys. This meant eating things that I wasn’t too fond of.

Portuguese and Italians aren’t particularly known for being bbq pit masters! Lol! My mom didn’t make the greatest bbq. She used a particular “famous” brand back in the 70’s that I absolutely detested!!! One day after playing outside with my friends, I came home for supper time. As always, I was inquisitive of what was being made. And of course I was very picky and always found something to complain about. After all she was about to infiltrate my palate!!!

Well on this particular “bbq sauce” day, as I inquired I saw the [brand] she was using. I complained, “not again! I hate that sauce!” Mom said, “well if you don’t like it, make your own.” I literally took that ingrained saying with me as I entered the military and served in the United States Air Force. After my training, getting settled into my career, finding my wife and raising a family, I quickly found being of Italian and Portuguese descent I had my own cheering section! I was naturally dubbed the cook of the family.

Then mom’s infamous saying came to pass, “well, if you don’t like it, make your own.” These words haunted me when I saw the same BRAND staring at me in our military commissary. I couldn’t believe it! I was being chased by the very brand I hated… all the way to England!!!! Aaaaayyyyy!!!!

That’s when I jumped into action and decided to take matters into my own hands. I said, “ok mom, so that’s the way it’s going to be aaaay? I will make my own sauce!” With a little bit of this, and a little bit of that, some of this, and some of that. What do I like? What do I dislike? And Eureka!!!! Nature’s Yum was born. Seeing the looks on my friend’s faces, hearing the finger licking, lip smacking sounds, and even words like, “brilliant, marvelous, amazing, spectacular, stupendous (from my RAF UK friends from the local church) made me pause.  I couldn’t believe how much people liked it in its simplicity.

I really didn’t think it was such a big deal. I just wanted good bbq sauce. I didn’t know anything about bbq sauce and how big it is in the US. Kansas, Texas, Georgia, North & South Carolina, NY, CA. I had no idea. I just wanted something I could like and be able to share with friends and family.

It was because of these precious family members and dear friends that prompted me to manufacture Nature’s Yum® simple… pure… natural… Premium Quality BBQ Sauce. Gilbert Approved!   Enjoy!

Best Regards!

Joe

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